TrendBase Shop is an emerging U.S.-based online store offering premium pet accessories. While their product quality was top-tier, their organic visibility was limited, and most website traffic came from paid campaigns.
The client reached out to Markeion with one clear goal:
➡️ Build consistent, high-quality organic traffic to reduce reliance on paid ads and boost online sales.
Our team designed and executed a comprehensive SEO strategy tailored to the eCommerce pet niche — laying the groundwork for long-term growth and search engine authority.
Drive more organic visitors to category and product pages
Improve search engine rankings for high-intent keywords (e.g., “durable dog harness USA”)
Enhance technical SEO and website performance
Improve site structure and product discoverability
Decrease paid ad dependency and improve ROI
Our approach combined technical excellence, keyword strategy, and eCommerce best practices — focused on what converts in the U.S. pet product market.
Crawled the full site to identify errors and bottlenecks
Benchmarked performance vs. top pet competitors in the U.S.
Created an SEO roadmap aligned with business priorities
Fixed crawl errors, missing alt tags, and mobile responsiveness issues
Optimized page load speed and implemented lazy loading
Structured product data using Schema Markup for better SERP appearance
Optimized category and product pages for search-friendly titles, descriptions, and URLs
Strengthened internal linking across product pages and blog content
Added customer-focused content to improve relevance and user engagement
Researched niche, high-converting search terms (e.g., “eco-friendly cat collars USA”)
Mapped target keywords to site architecture
Implemented keyword-rich FAQs and blog content strategy
Developed content themes around seasonal trends, pet care tips, and product guides
Recommended blog articles like:
“Top 10 Travel Accessories for Dogs in 2025”
“How to Choose the Right Size Harness for Your Pet”
The TrendBase Shop project shows how eCommerce brands — even in competitive spaces like pet accessories — can scale sustainably with a smart SEO foundation. By focusing on both technical precision and audience intent, we turned their website into a consistent traffic-generating asset.
If you’re a small eCommerce brand looking to increase visibility, reduce ad spend, and drive meaningful traffic — we’re here to help.
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